BUSINESS DEVELOPMENT MANAGER
As Scholly’s Business Development Manager, Amir aims to marry the science of business & the art of culture within the company and beyond. He has sharpened his craft over the years through his leadership experiences at the University of Pennsylvania’s Wharton School, Sean Combs’ Enterprises, & PepsiCo’s NBA Partnership. At the 2018 NBA All-Star Weekend in Los Angeles, Amir led Mountain Dew brand activations featuring Kevin Hart, Russell Westbrook, Kyrie Irving (Uncle Drew), Joel Embiid, Kyle Kuzma, Ty Dolla Sign, Diddy, & more; his team's efforts drove over 2 billion impressions as a result
Amir is a proud lifelong learner & visionary creator with an incredible passion for world culture. Winning a basketball state championship, launching his own music career, & curating community social events have taught Amir the power of the universal languages: music & sport. He leverages his background in academia, activism, athletics, & art to build new strategies, partnerships, & activations that ultimately elevate the Scholly brand & grow our student community. Amir intentionally contributes this professional muscle & entrepreneurial spirit towards achieving Scholly’s goal - “Opportunity for All.”
In the office most people know him as Amir Baiyina; however, catch him on stage & you just might meet AMiR DAZE.